Novak Djokovic buys up annual supply of donkey cheese
The entire annual production of the world's most expensive cheese made from donkeys' milk has been bought by the tennis player Novak Djokovic for his chain of restaurants.
The entire annual production of the world's most expensive cheese made from donkeys' milk has been bought by the tennis player Novak Djokovic for his chain of restaurants.
Novak Djokovic has bought the entire annual production of the world's most expensive cheese made from donkeys' milk Photo: Getty Images/PA
Richard Alleyne By Richard Alleyne7:57AM GMT 10 Dec 2012Comments16 Comments
The Wimbledon champion and world number one player who is passionate about his Serbian homeland where the cheese is made said he wanted to make sure he secured enough to supply a new chain of restaurants that he is opening in the country.
The cheese when it was unveiled earlier in the year joined the burger that costs £3,000 from a restaurant in Las Vegas and a £700 caviar-coated omelette at a plush New York hotel as being one of the world's most expensive foods.
But unlike the posh US producers of the other foods the cheese now snapped up by the tennis ace is made on a donkey farm in Serbia, in Zasavica, that also provides the name of the company.
Slobodan Simic, the manager at Zasavica, said the secret of the cheese's great taste was the fact that it was produced from milk taken from donkey's raised on one of Serbia's most famous wildlife and nature reserves.
The cheese, known as pule, is made only from donkeys and it takes 25 litres of fresh donkey milk to make a single kilogram.